Brian Shelton

Hi, I'm Brian Shelton. I help organizations tap into core values to identify a greater purpose, to inspire passion, and to drive results.

Accomplished marketing leader with technical prowess, highly-developed communication skills, and years of documented success driving high-performance organizations to optimal operating and profit generating status.

eCommerce & Special Projects Manager at Gilchrist & Soames

November 2007 - August 2012

Develop and implement strategic global online marketing plan for Gilchrist & Soames. Identify and design strategic and long-range e-commerce goals. Manage all web, email, mobile and social media marketing activities. Provide insight on e-commerce business to top management for inclusion in overall business plan. Identify, coordinate and manage strategic partnerships and vendor relations. Direct and oversee online sales and marketing policies, objectives, and initiatives. Recommend product or service enhancements to improve customer satisfaction and sales potential. Improves business processes by collaborating with clients, colleagues, and other internal functional teams.

Sales & Marketing Director at Frytech Designs, Inc.

December 2005 - November 2007

Developed strategic marketing objectives, established sales quotas, managed budgets, set financial goals and evaluated overall marketing performance. Managed and developed marketing programs and materials such as advertising, partnerships and affiliate relationships, and public relations. Managed all Internet activities, multiple websites, email marketing, list-building, search engine optimization (SEO) and pay-per-click (PPC) advertising. Reported directly to the president.

eCommerce Manager at Kaplan Financial / BISYS Education Services

December 2003 - December 2005

Directed, established, planned and implemented overall policies and objectives for BISYS Education Services' marketing strategy on the web. Managed the efforts of the development team to maximize website effectiveness in meeting revenue-generating goals set by the company. Developed strategies to enhance user experience, recapture lost market share, build the BISYS brand, and increase operating margins.

Interactive Training Development Manager at Kaplan Financial / BISYS Education Services

April 2000 - December 2003

Pioneered first Internet-Based Training (IBT) courses for BISYS Education Services in early 2000, which ultimately became the industry "gold standard." Evaluated, analyzed, researched, proposed, developed and implemented systems integration strategies to streamline IBT conversion process. Developed custom training curriculum for IBT development staff.

Account Executive at EMC Public Relations

May 1997 - March 2000

Started on the "ground floor" of this public relations agency on a "trial" basis. Quickly moved up through the ranks and became account executive for PPG Industries' Indy Car sponsorship activitied. Provided public relations support for several additional clients including Anheuser-Busch, Michelin, and Unlimited Hydroplane Racing Association. Placed interviews on ABC, NBC, CBS and FOX affiliates, ESPN Radio, and many local outlets, and placed stories and/or photos in many national and regional print publications, including USA Today. Wrote copy for multiple print advertisements used in a national Championship Auto Racing Teams (CART) advertising campaign.

Manager, Sales by Design at ExactTarget

August 2012

Indiana University-Purdue University at Indianapolis

2000 – 2004

Masters

Indiana University Bloomington

1993 – 1997

Bachelors

Concentration: Journalism

Downingtown Sr. High School

1990 – 1993

E-commerce, Online Marketing, Social Media, Email Marketing,Strategic Planning Digital Marketing, Public Relations, Public Speaking, E-business, PPC, SEM, Online Advertising, Professional and Personal Development.