Develop and implement strategic global online marketing plan for Gilchrist & Soames. Identify and design strategic and long-range e-commerce goals. Manage all web, email, mobile and social media marketing activities. Provide insight on e-commerce business to top management for inclusion in overall business plan. Identify, coordinate and manage strategic partnerships and vendor relations. Direct and oversee online sales and marketing policies, objectives, and initiatives. Recommend product or service enhancements to improve customer satisfaction and sales potential. Improves business processes by collaborating with clients, colleagues, and other internal functional teams.
Developed strategic marketing objectives, established sales quotas, managed budgets, set financial goals and evaluated overall marketing performance. Managed and developed marketing programs and materials such as advertising, partnerships and affiliate relationships, and public relations. Managed all Internet activities, multiple websites, email marketing, list-building, search engine optimization (SEO) and pay-per-click (PPC) advertising. Reported directly to the president.
Directed, established, planned and implemented overall policies and objectives for BISYS Education Services' marketing strategy on the web. Managed the efforts of the development team to maximize website effectiveness in meeting revenue-generating goals set by the company. Developed strategies to enhance user experience, recapture lost market share, build the BISYS brand, and increase operating margins.
Pioneered first Internet-Based Training (IBT) courses for BISYS Education Services in early 2000, which ultimately became the industry "gold standard." Evaluated, analyzed, researched, proposed, developed and implemented systems integration strategies to streamline IBT conversion process. Developed custom training curriculum for IBT development staff.
Started on the "ground floor" of this public relations agency on a "trial" basis. Quickly moved up through the ranks and became account executive for PPG Industries' Indy Car sponsorship activitied. Provided public relations support for several additional clients including Anheuser-Busch, Michelin, and Unlimited Hydroplane Racing Association. Placed interviews on ABC, NBC, CBS and FOX affiliates, ESPN Radio, and many local outlets, and placed stories and/or photos in many national and regional print publications, including USA Today. Wrote copy for multiple print advertisements used in a national Championship Auto Racing Teams (CART) advertising campaign.
Masters
Bachelors
Concentration: Journalism
E-commerce, Online Marketing, Social Media, Email Marketing,Strategic Planning Digital Marketing, Public Relations, Public Speaking, E-business, PPC, SEM, Online Advertising, Professional and Personal Development.
Social Networks